3 Things You Need to Know Before Outsourcing Your PPC Marketing
PPC marketing is a great way to get traffic and sales. But you can also lose your shirt (and probably your pants) if you do it wrong. It all depends on what you know and what you do with what you...
View ArticleAre You Afraid of PPC Marketing?
PPC Marketing can be really profitable…if you know what you’re doing. PPC marketing can be a cash sucking vortex big enough to swallow up small planets…and an occasional business. If you’re thinking...
View ArticlePPC Marketing & Aesop’s Golden Goose
PPC marketing can do a whole lot more than bring you traffic. It can help you build a passive income stream and increase the financial stability of your business. It all depends on whether you manage...
View ArticleHow to Make 2013 YOUR Year for Search Engine Optimization
Well, we made it to 2013. The Mayan apocalypse was a dud and we managed to keep the 2012 election from turning into the next American Revolution. Time to stop digging the bomb shelters, close down the...
View ArticleThe Man Who “Knew” too Much About PPC Marketing
Is PPC Marketing more of an expense than SEO or Social Media? If you think so, you’ve got the process of PPC marketing backwards and YOU might be the glass ceiling of your business. PPC marketing can...
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PPC Marketing: In House or Outsourced?
Are you debating whether to handle your PPC Marketing in house or have it outsourced to an agency? There are some advantages to both of course, and if you’re on a shoestring budget it might seem like...
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Why PPC Marketing Beats SEO Marketing for Quick ROI
Have you read the marketing data about the ROI power of PPC marketing in comparison to SEO? Marketing Charts.com released an article which states that SEO has the most positive impact on lead...
View ArticleFive Ways Direct Mail Can Make Your Online Marketing More Profitable
I had another interesting conversation with a business owner about SEO, direct mail marketing and online marketing. It seems that a lot of people are still thinking of direct mail as one method, SEO...
View ArticleWill Customer Service be the Trump Card for Modern Marketing?
We now live in the most information saturated society in history. And can you guess what kind of information people DON'T want to see more of? That's right...advertising. Business owners need...
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